Lead Routing with Openprise

Openprise automates complex lead routing with unparalleled speed and accuracy

When a hot lead gets routed to the wrong person, nothing good happens. Delayed follow-up, a lower likelihood of connecting, a tarnished brand image—all lead to lower revenue. Openprise can help by managing, at scale, the complex lead routing logic that most sales automation and marketing automation platforms can’t.

Get leads to the right reps ASAP

lead routing based on any criteria

Openprise can route leads based on any criteria, including named account, geography, product interest, partner involvement, or any other criteria.

Your data’s constantly changing. Deploy Openprise bots to continuously monitor and clean data in real time so that your data is always in pristine condition.

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  • Automate lead-to-account matching, right out of the box.
  • Route based on any criteria.
  • Built-in cleansing before routing provides unparalleled accuracy.
lead routing based on any criteria

Openprise can route leads based on any criteria, including named account, geography, product interest, partner involvement, or any other criteria.

Bring on the complexity; Openprise can handle it.

WYSIWYG routing trinkets are fine for simple routing tasks, but only Openprise can handle the world’s most complex territory structures.

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  • Route leads based on geography, product interest, partner involvement, customer status, lead score, upsell potential, or any other criteria you can imagine.
  • Execute lead routing faster, without bogging down your sales and marketing automation systems.
  • Make changes on-the-fly to keep up with constantly changing territory assignments.
simplify complex lead routing

Openprise makes it easy to keep up with constantly changing territory assignments and organizational structures.

simplify complex lead routing

Openprise makes it easy to keep up with constantly changing territory assignments and organizational structures.

Want the nuts-and-bolts on lead routing and account assignment?

Download our massive 17-page white paper: The Comprehensive Survival Guide for Lead Routing and Account Assignment

Read now

Data-driven leaders rely on Openprise

Improve segmentation, lead routing & scoring
Get several hours of your day back
Make data a strength and an asset
Improve segmentation, lead routing & scoring

Total time: 3:52

Get several hours of your day back

Total time: 3:08

Make data a strength and an asset

Total time: 3:20

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