In a perfect world, data flows effortlessly among systems. But, you don’t live in that world. You’ve got valuable data in your sales, marketing, and helpdesk solutions, not to mention third-party data from a long list of providers, and that data is only useful if you can consolidate it for segmentation, scoring, routing, and personalization.
You want a single view of your customers and prospects, but you have three or four, if not more. Openprise is an enterprise data management platform that lets you unify all that data.
Align All Your Internal Systems
Enterprise Data Management is easier when all your systems are unified with Openprise.
Even when you deploy multiple products from the same vendor, they don’t always play well together. Different schemas, implemented by different teams, with different goals can spell trouble for data-driven marketers. Openprise integrations let you:
Clean up bad data and duplicates in your sales and marketing solutions.
Normalize data values, using pre-built data recipes, so that you can have a single data standard.
Transform and correlate data from different systems using both exact and fuzzy matching.
Append lead, contact, opportunity, and account data across systems so everyone that touches customers and prospects has the data they need in the system they use. No more logging into multiple applications to piece together information manually.
Wrangle Data from Multiple Data Providers
All data providers claim to have the latest and greatest information, and most have a nifty API to match a record and fill in a missing field value. Easy enough, but you probably want to do more. Openprise’s enterprise data management platform can play a critical role in any multi-vendor data strategy by helping you:
Maintain a fully-normalized database, even when different providers have different types of values for fields like Industry, Job Level, and Job Function.
Determine, among multiple data providers, which should be used first and which should be a secondary provider, for any given field.
Automate how you resolve conflicting data between your house database and third party data.