Campaign Attribution with Openprise

Make attribution easy by automating the entire process

You need trustworthy campaign attribution models to know where to invest your sales and marketing budget, but most attribution tools fall short because they assume that you have perfect data.

In the real world, duplicate leads and contacts, opportunities without any contacts, and dirty data can sabotage your best efforts. Openprise’s sophisticated campaign attribution capabilities overcome those hurdles to give you new insights into where to make your next sales and marketing investment.

Say goodbye to garbage-in/garbage-out—just take out the garbage

more accurate attribution models

Openprise bots automate the process of cleaning up your data so your attribution models are far more accurate.

In the past, doing good campaign attribution meant you had to be equal parts sales ops tiger mom, data janitor, and forensic data scientist. And you needed to spend hundreds of hours doing manual cleanup.

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Openprise automates all the work to give you crystal-clear attribution:

  • Dedupe: Merge duplicate leads and contacts so all your campaigns are associated with the right person in your opportunities.
  • Assign contacts to opportunities: Automatically assign campaign members to corresponding opportunities based on your logic. No more opps without contacts.
more accurate attribution models

Openprise bots automate the process of cleaning up your data so your attribution models are far more accurate.

Create the right campaign attribution models: out-of-the-box or custom-fit

Every business is unique, so Openprise makes it easy to create the ideal attribution model for your organization.

  • Use first touch, last touch, and multi-touch—in any combination.
  • Tailor attribution models to fit the needs of your business.
tailor attribution to fit business needs

First touch attribution in Openprise gives you instant visibility into which campaigns are producing the most revenue.

tailor attribution to fit business needs

First touch attribution in Openprise gives you instant visibility into which campaigns are producing the most revenue.

Get the full story with powerful reporting and visuals

attribution timelines to compare campaigns

Openprise provides attribution timelines so that you can see how different campaigns affected an opportunity.

It’s more than just the numbers. Openprise analytics shed new light into which campaigns are pushing the needle.

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  • See the impact of every campaign on your top line.
  • Learn how each touch moves deals through your pipeline.
attribution timelines to compare campaigns

Openprise provides attribution timelines so that you can see how different campaigns affected an opportunity.

Data-driven leaders rely on Openprise

Improve segmentation, lead routing & scoring
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Make data a strength and an asset
Improve segmentation, lead routing & scoring

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