Automate “Everything Else”

Automate All the Processes Your Marketing Automation and Sales Automation Solutions Don’t

 

To see value from your marketing and sales technology investments you need two things: clean data and consistent, scalable business processes.

But let’s face it. You probably don’t have either. To fix that, you could cobble together a dozen point solutions in an unmaintainable “Frankentecture.” You could punt the problem offshore knowing quality and SLAs suffer with folks that aren’t any more excited about mind-numbing manual tasks than you are. Or, you could choose Openprise.

Openprise Automates “Everything Else”

Openprise is a Data Orchestration platform that automates everything that sales automation and marketing automation solutions don’t. Openprise is a single platform that combines the best practices, business rules, and data you need to automate hundreds of business processes. With Openprise, you can boost campaign performance, scale up your operations, and simplify your MarTech stack.

What Do Data-Driven Marketing & Sales Teams Do with Openprise?

Clean Up
Your Data
Nothing works when
your data’s a mess
Cleanse Data
Fix typos, formatting, and other errors to improve personalization, scoring, segmentation, and routing.
Normalize Field Values
Standardize fields with your unique values. No more creating 50 keyword filters to segment on a single field.
Dedupe Leads, Contacts, & Accounts
Dedupe and merge leads, contacts, and accounts based on your company’s criteria. Get attribution, routing, and scoring you can count on.
Match Leads to Accounts
Get the fundamentals down pat for lead routing, attribution, lead scoring, and account scoring.
Convert Leads to Contacts
Automate mopping up after your reps since they don’t get compensated on data hygiene.
Unify Your Data
Get a single set of values across systems. Make that 360-degree customer view a reality.
Focus on the
Right Targets
Simplify your MarTech
stack with Openprise
Advanced Segmentation
Derive key fields like job level and job function from job title to make lead scoring consistent and meaningful.
Account and Lead Scoring
Test multiple scoring models simultaneously with a scientific approach.
Lead Routing & Account Assignment
No more lead pinball. Create sophisticated lead routing logic based on geography, product interest, previous account history, partner involvement, and more.
ABM Activity Analysis
Show Marketing’s contribution to revenue, whether your sales team bought into an ABM or not.
Data Enrichment
Orchestrate how open source and 3rd party data enters your systems and how it’s standardized to your specs.
Campaign Attribution
First touch, last touch, and multi-touch attribution. Know what campaigns are delivering.
Scale Your
Processes
Automate the busy and boring work so your team can focus on the strategic stuff
Data On-Boarding
Automatically clean and standardize a spreadsheet and upload to your CRM.
Exception Management
Automatically detect and correct all the “oddities” in your database.
GDPR Compliance
Visibility, control, and access management. Keep your team out of the news and the courtroom.

Ready to see Openprise in action?

Ready to see Openprise in action?

Data-Driven Leaders Rely on Openprise

Improve Segmentation, Lead Routing, & Scoring

Get Several Hours of Your Day Back

Make Data a Strength and an Asset

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