In a perfect world, data flows effortlessly among systems. But, marketers don’t live in that world. You’ve got valuable prospect and customer data in your sales, marketing, and helpdesk solutions, not to mention third-party data from a long list of providers, and that data is only useful if you can consolidate it for segmentation, lead scoring, personalization, Account Based Marketing (ABM), and other programs. You want a single view of your customers and prospects, but you have two, three, if not more. Openprise is an enterprise data management platform that helps to unify all your data.
Even when you deploy multiple products from the same vendor, they don’t always play well together. Different schemas, implemented by different teams, with different goals can spell trouble for data-driven marketers. Openprise integrations let you:
All data providers claim to have the latest and greatest information, and most have a nifty API to match a record and fill in a missing field value. Easy enough, but you probably want to do more. Openprise’s enterprise data management platform can play a critical role in any multi-vendor data strategy by helping you: