You want to deliver highly-relevant, personalized messages with pinpoint accuracy in every campaign. But the reality is, you probably don’t have the data you really need.
Keyword filters will only get you so far. Run a campaign targeting senior execs using the keyword filters, and you might end up with “Assistant to the VP” based on the key word “VP”. Create a segment on Job Function, only to find out your forms never collected that field.
Openprise data enrichment capabilities enhance your database with new fields and missing values to help you deliver more relevant, personalized messages that provide a better experience and higher response rates. With Openprise, you can:
How do we do that? Simple. With a very sophisticated data rules engine and lots and lots of good reference data.
Openprise’s Open Data Catalog is filled with a comprehensive set of reference data commonly used for cleansing, normalization, and enrichment, such as:
Openprise automates the enrichment and transformation of data to your exact specifications. It allows you to create a sequence of rules you want to execute in a logical order. These rules can pull data from the Openprise Data Catalog to enrich your database with new fields and enriched fields. With Openprise’s rules engine, you can:
Next: Learn about Openprise’s data unification capabilities.