Most companies have dirty data—lots of duplicates, incorrect fields, and missing values. This happens because you have data coming into systems from dozens of different sources, like field events and email lists, and there are lots of people in sales and support constantly mucking with your data. It’s garbage in, garbage out, and even the best data can decay in a matter of weeks.
Openprise uses a series of configurable rules to automate your data cleansing efforts to your exact specifications. You can set up rules to continuously monitor your data in applications like Salesforce.com and Marketo to look for changes and clean data in real time. You can:
Every data provider has its own quirky formats. It’s a recipe for dirty data. Two-letter country codes or country names spelled out? Company size ranges like “1-50” or exact numbers like “53”? This can make reporting a nightmare, and even Excel gurus can spend hundreds of hours a year normalizing incoming data. Openprise provides sets of configurable rules in pre-built “data recipes” to:
No more spreadsheets, no more macros, and no more massive, error-prone filters to normalize your data to get the reports you need. Say good-bye to VLOOKUP and the spinning hour glass.
Duplicate leads, contacts, and accounts can wreak havoc with your lead scoring, muck up your attribution models, and cause multiple sales reps to call on the same accounts. Sophisticated, configurable data cleansing rules ensure you keep the right data. Eliminating duplicates is child’s play for Openprise. It can:
How do you know if the leads you’re generating are coming from the right accounts? Do your field reps know about the leads sent to your inside sales team? Openprise’s pre-configured data recipes can help you:
Unlike other solutions, there are no black boxes with Openprise – you can see exactly what’s happening, and make changes to align with your company’s business processes.
Next: Learn about Openprise’s data enrichment capabilities.