Openprise automates the fetching, processing, and loading of third-party lead data from multiple sources, so you can source and aggregate leads from:

  • CSV and spreadsheet files
  • Open Web, Open Data sources such as government websites
  • Lead vendors

After data is fetched, it is processed in real-time to be cleaned, normalized, and transformed to your specification:

Cleansing and transformation

  • Normalize on data format required by MAP or CRM lead database
  • De-duplicate leads
  • Fix bad emails and bad URLs
  • Clean and normalize company names
  • Normalize state/province, country, and phone number data
  • Fill in incomplete address parts like city, state, and country
  • Parse unstructured contact data
  • Validate address


  • Segment leads by job function and job level using job title data
  • Segment company size by revenue and employee count
  • Segment company into your target industries
  • Tag “do-not-call” leads based on “negative segments”


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