crm

Openprise automatically cleans, normalizes, and correlates your CRM data continuously, so you can spend more time on selling and less time on reporting. Openprise improves your data through:

Profiling and segmentation

  • Profile customers by job function and job level
  • Segment company size by revenue and employee count
  • Segment company into your target industries
  • Tag “do-not-call” leads based on “negative segments”

Normalization

  • Company names
  • State/province, country, and phone number data

Cleansing

  • De-duplicate leads, contacts, accounts, and opportunities
  • Fix bad email addresses and bad URLs
  • Detect and alert on exceptions

Enrichment

  • Append lead and account data from MAP, Help Desk, and other systems
  • Fill in incomplete address fields such as city, state, and country
  • Extract structured data from unstructured data, such as enriching opportunity data with competitor data extracted from sales notes and emails

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