The Data-Driven Marketer Ep.2: John Donlon – Senior Research Director of Sirius Decisions

As marketers, we’re drowning in data. Showing companies how to handle this data deluge is the job of John Donlon, Senior Research Director, Marketing Operations Strategies at SiriusDecisions. SiriusDecisions is a B2B research and advisory firm. They use data, research,…

The Data-Driven Marketer Ep.1: Jill Rowley – Former Chief Growth Officer, Marketo

If you want to up your data-driven marketing game, you talk to the best. Jill Rowley is a Partner at Stage 2 Capital and Former Chief Growth Officer for Marketo. Jill is one of the most influential names in the…

Fostering a Balanced Workforce at Openprise

As we celebrate International Women’s Day, Cassandra Ho, VP Finance, Emily Salus, Head of Professional Services, and Janis Weiss, Head of Corporate Marketing share their thoughts on how Openprise is creating a balanced workforce. A recent Pew Research Center survey…

Technical Mojo Is the New Differentiator for Marketing Agencies

Marketing agencies that want to keep up with client needs and offer differentiated services must boost their technical mojo. See the three key capabilities.

The Most Marketable Marketing Skills In 2016

We asked the 400+ survey responders which key skill sets top their hiring priority for 2016. See what we found out. There were some surprises!

4 Critical Capabilities of A Data-Driven Marketer

As MarTech evolves, successful marketers must be able to extract insight from a vast amount of data and use it to drive new engagement models.

We Are Hiring: Marketing Data Janitor

Pre-IPO Unicorn Inc. is hiring a Marketing Data Janitor position. See job requirements.

Do you have Goldilocks data?

Do you work with Goldilocks data that is too small for big data technologies but too big for spreadsheet? Openprise solution can help.

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