Common wisdom and best practice in marketing a dime a dozen. Many of them sound perfectly logical and intuitive, but the results often don’t validate the hypothesis. The data often tells a different story. Today we will discuss one of…
03 Dec 2018
Find out if your CRM system has become a "Data Dumpster" and learn what to do about it.
25 Sep 2018
Too often Marketing Operations professionals are seen as the “plumbers” of the team. Their work is invisible until the shower backs up and then their colleagues only see them as fixers. When everything is running smoothly, their work goes unnoticed.…
03 Jul 2018
Once you’ve identified the duplicate records, the next part of your dedupe logic is to identify the surviving/winning records. We'll show you how.
22 Dec 2016
The first step is define how you want to identify duplicate records in your MarTech database, whether that’s Salesforce.com, Marketo, Pardot, or Eloqua.
17 Dec 2016
Data Dedupe is no different than any other marketing initiative - you start with people and process first, then focus on data and technology.
10 Nov 2016