Stop Using Picklists on Forms If You Want Good Quality Data

Common wisdom and best practice in marketing a dime a dozen. Many of them sound perfectly logical and intuitive, but the results often don’t validate the hypothesis. The data often tells a different story. Today we will discuss one of…

Has Your CRM System Turned Into a Data Dumpster?

Find out if your CRM system has become a "Data Dumpster" and learn what to do about it.

Marketing Operations Isn’t the Plumbing, It’s the Foundation

Too often Marketing Operations professionals are seen as the “plumbers” of the team. Their work is invisible until the shower backs up and then their colleagues only see them as fixers. When everything is running smoothly, their work goes unnoticed.…

How to Identify Surviving Records in Your Dedupe Logic

Once you’ve identified the duplicate records, the next part of your dedupe logic is to identify the surviving/winning records. We'll show you how.

How to Identify Duplicate Records in Salesforce and Marketo

The first step is define how you want to identify duplicate records in your MarTech database, whether that’s Salesforce.com, Marketo, Pardot, or Eloqua.

Dedupe Project Considerations: People & Process

Data Dedupe is no different than any other marketing initiative - you start with people and process first, then focus on data and technology.

Introducing the Data Deduplication 101 Blog Series

The Data Dedupication Blog Series covers all aspects of what you need to think about before, during, and after a data deduplication project.

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