How to Identify Surviving Records in Your Dedupe Logic

Once you’ve identified the duplicate records, the next part of your dedupe logic is to identify the surviving/winning records. We'll show you how.

How to Identify Duplicate Records in Salesforce and Marketo

The first step is define how you want to identify duplicate records in your MarTech database, whether that’s Salesforce.com, Marketo, Pardot, or Eloqua.

Checklist to Deduplicate Salesforce.com & Marketing Automation Data

The ins and outs of Lead Duplication: clean up your Salesforce.com data and marketing automation data with this handy checklist.

Dedupe Project Considerations: People & Process

Data Dedupe is no different than any other marketing initiative - you start with people and process first, then focus on data and technology.

Introducing the Data Deduplication 101 Blog Series

The Data Dedupication Blog Series covers all aspects of what you need to think about before, during, and after a data deduplication project.

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