Common wisdom and best practice in marketing a dime a dozen. Many of them sound perfectly logical and intuitive, but the results often don’t validate the hypothesis. The data often tells a different story. Today we will discuss one of…
03 Dec 2018
Find out if your CRM system has become a "Data Dumpster" and learn what to do about it.
25 Sep 2018
We'll discuss marketing data cleansing issues such as working productively with Sales Ops; working with third-party data; and more.
31 Oct 2017
Third-party data alone isn't enough for data cleansing. In this blog post, we'll discuss why, and the steps you should take to do it right.
07 Aug 2017
Once you’ve identified the duplicate records, the next part of your dedupe logic is to identify the surviving/winning records. We'll show you how.
22 Dec 2016
The first step is define how you want to identify duplicate records in your MarTech database, whether that’s Salesforce.com, Marketo, Pardot, or Eloqua.
17 Dec 2016
Data Dedupe is no different than any other marketing initiative - you start with people and process first, then focus on data and technology.
10 Nov 2016
The Data Dedupication Blog Series covers all aspects of what you need to think about before, during, and after a data deduplication project.
01 Nov 2016
Unstructured contact data can be very difficult to ingest by your applications. Let's take a look at some of the challenges and how Openprise can help.
20 Dec 2015