I Predict Your Predictive Scoring Project Will Fail, Here’s Why and How to Do It Right Predictive scoring was all the rage in 2016, before Account Based Marketing (ABM) became the new, new rage. The buzz around predictive scoring has…
07 Feb 2019
At Openprise, we think a little differently. We’re amused when data orchestration software providers boast to their prospects about the huge amount of money they’ve raised in their last round. We look at that, realize how much equity that team…
26 Jan 2019
Digital transformation has become a hot topic. More and more companies are interested in truly getting a full vision of the prospect, their interests, and their requirements. The usual solution is to throw technology at the situation and assume it…
23 Jan 2019
Frighteningly, after 26 years, the MTV reality series The Real World still exists as a TV show. Even when it started, it wasn’t very “real” but these Marketing Operations scenarios are. Here’s a little dose of reality on how to…
16 Jan 2019
Common wisdom and best practice in marketing a dime a dozen. Many of them sound perfectly logical and intuitive, but the results often don’t validate the hypothesis. The data often tells a different story. Today we will discuss one of…
03 Dec 2018
Find out if your CRM system has become a "Data Dumpster" and learn what to do about it.
25 Sep 2018
We'll discuss marketing data cleansing issues such as working productively with Sales Ops; working with third-party data; and more.
31 Oct 2017
Third-party data alone isn't enough for data cleansing. In this blog post, we'll discuss why, and the steps you should take to do it right.
07 Aug 2017
Once you’ve identified the duplicate records, the next part of your dedupe logic is to identify the surviving/winning records. We'll show you how.
22 Dec 2016
The first step is define how you want to identify duplicate records in your MarTech database, whether that’s Salesforce.com, Marketo, Pardot, or Eloqua.
17 Dec 2016