Stop Using Picklists on Forms If You Want Good Quality Data

Common wisdom and best practice in marketing a dime a dozen. Many of them sound perfectly logical and intuitive, but the results often don’t validate the hypothesis. The data often tells a different story. Today we will discuss one of…

Has Your CRM System Turned Into a Data Dumpster?

Find out if your CRM system has become a "Data Dumpster" and learn what to do about it.

Thinking about ABM? Start Here.

If ABM is the next thing on the agenda at your company, you’re either deeply involved in the selection of accounts for the initiative or you’re waiting to hear what those accounts will be. While many would expect the hard…

Marketing Operations Isn’t the Plumbing, It’s the Foundation

Too often Marketing Operations professionals are seen as the “plumbers” of the team. Their work is invisible until the shower backs up and then their colleagues only see them as fixers. When everything is running smoothly, their work goes unnoticed.…

GDPR — What We Chose to Do at Openprise

Before GDPR went into effect, Openprise took steps towards compliance. Emailed everyone in our database about our updated Privacy Policy: We sent this one out earlier than just about everybody, and positioned it as a model for GDPR compliance in…

GDPR the Morning After…What to Do with Those Non-Opted-In Leads?

It’s May 25th, 2018, the day GDPR takes effect. Pencils down. You’ve done all you can for GDPR compliance. You have: Put up a cookie warning banner Added opt-in to your forms Updated your privacy policy and sent out the…

GDPR and CASL – They’re NOT the Same Thing

As the implementation date for GDPR (General Data Protection Regulation, the EU’s digital privacy requirements) on May 25th nears, many companies are making efforts to ensure they’re compliant. Others are still wondering what they need to do or have decided…

Detecting and Compensating for Link Scanners / Spam Checkers / Clickbots for Marketo Users

The Problem Link scanners / spam filters / click bots are network security devices enterprise IT deploys to block links to risky websites. These devices will click on every link within an email you send before the email is delivered…

Sales Territory Modeling: Cool Customer Tips for Taking a Data-Driven Approach

One of the main challenges for Sales Ops is sales territory modeling—designing and maintaining a well-balanced sales territory so that you can maximize your sales team’s productivity.

Marketing Op’s Guide to GDPR Compliance

Read the guide to GDPR compliance for marketing ops. We’ll focus on the needs of the marketing operations team within any enterprise that collects and holds EU citizen data.

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