Make attribution easy by automating the entire process
You need trustworthy campaign attribution models to know where to invest your limited sales and marketing budget, but most attribution tools fall short because they assume that you have perfect data.
In the real world, duplicate leads and contacts, opportunities without any contacts, and dirty data can sabotage your best efforts. Openprise’s sophisticated campaign attribution capabilities overcome those hurdles to give you new insights into where to make your next sales and marketing investment.
Openprise bots automate the process cleaning up your data so that your attribution models are far more accurate.
Say Goodbye to Garbage-In / Garbage-Out. Just Take Out the Garbage
In the past, doing good campaign attribution meant you had to be equal parts sales ops tiger mom, data janitor, and forensic data scientist. And you needed to spend hundreds of hours doing manual cleanup. Openprise automates all the work to give you crystal-clear attribution:
Dedupe: Merge duplicate leads and contacts so all your campaigns are associated with the right person in your opportunities.
Assign Contacts to Opportunities: Automatically assign campaign members to corresponding opportunities based on your logic, if you like. No more opps without contacts.
Create the Right Campaign Attribution Models: Out-Of-The-Box or Custom-Fit
Every business is unique, so Openprise makes it easy to create the ideal attribution model for your organization.
First touch, last touch, and multitouch—right out-of-the-box.
Tailor attribution models to fit the needs of your business.
First touch attribution in Openprise gives you instant visibility into what campaigns are producing the most revenue.
Get the Full Story with Powerful Reporting and Visuals
It’s more than just the numbers. Openprise analytics shed new light into which campaigns are pushing the needle.
See the impact of every campaign on your top line.
Learn how each touch moves deals through your pipeline.
Openprise provides attribution timelines so that you can see how different campaigns affected an opportunity.