What is a Hybrid Application? How to Build a Hybrid App Without Code Best Practice, Marketing, Sales

What is a Hybrid Application? How to Build a Hybrid App Without Code

Hybrid apps are having a moment. We’ll start by explaining the concept of both an “app” and a “hybrid app.” Then we’ll show you how to create hybrid apps using the Openprise Data Orchestration Platform, along with two real-life examples. If There’s an App for Everything, Why Hybrid Apps? Even in this age of “There’s […]

Posted on June 2, 2020
Theoretical Physics and Your Buying Groups Podcast, Sales

Theoretical Physics and Your Buying Groups

Who’s visiting your website? And how can you categorize them into buying groups? You might think you’ve got a grasp on the prospects who are visiting. The ones showing interest in you. And the reason you think you might have a good grasp on this is because of leads. If you know who your leads […]

Posted on May 27, 2020
What is Lead to Account Matching? Best Practice, Marketing, Sales

What is Lead to Account Matching? Why is It so Important for Marketing and Sales?

Lead to account matching is an important, but often unappreciated, process. You need it for higher-level marketing and sales business processes like lead routing, lead and account scoring, and attribution. What is Lead to Account Matching? When a prospect fills out a form on a website, attends a field event, or interacts with any other […]

Posted on May 19, 2020
Leveraging AI To Revive Your CRM Platform AI, Data Hygiene, Podcast, Sales

AI and CRM Platforms: A Powerful Combo

Anyone who’s been in Silicon Valley long enough can tell you: Messaging around AI has taken over too many company’s value propositions. If you’re leading with AI, then you’re really missing the point. The real value is the value your solution brings. AI is just the tool you use to get there. That’s not to […]

Posted on April 14, 2020
Sales Engagement Platforms: Better Experiments Mean Better Data Engagement, Podcast, Sales

Sales Engagement Platforms: More Experiments Mean Better Data

Today we’re talking about sales engagement. But before we get to that, I’d like to share a thought on sales follow-up: We’ve all been there: You send a thousand or more emails out and wait for the responses to trickle in. Some don’t respond at all. The ones that do will either give positive responses, […]

Posted on February 25, 2020