How to Build a Customer Data Platform on Top of an Enterprise Data Warehouse

How to Build a Customer Data Platform on Top of an Enterprise Data Warehouse

You, the marketing and sales team, want to have a Customer Data Platform (CDP). Your IT counterpart suggests you take advantage of the Enterprise Data Warehouse (EDW) they already have or are looking to build. You’re facing three options: Use…
Openprise Agile CDP Solution

The Openprise Agile CDP Solution

The Openprise Agile CDP Solution: Why Now? How Are We Different? Last week we announced the Openprise Agile CDP (Customer Data Platform) solution. Aren’t we a little “Johnny come lately” you say? Why jump into such a crowded space so…
List loading is easy with Openprise

What List Loading and Anthony Bourdain have in Common

What List Loading and Anthony Bourdain’s Advice on Not Ordering Fish on Mondays Have in Common On the way to the SiriusDecisions Tech X event last week, the conversation with my Lyft driver turned to Anthony Bourdain, the celebrity chef,…
General Data Protection Final

GDPR — What We Chose to Do at Openprise

Before GDPR went into effect, Openprise took steps towards compliance. Emailed everyone in our database about our updated Privacy Policy: We sent this one out earlier than just about everybody, and positioned it as a model for GDPR compliance in…
Gdpr The Morning After…what To Do With Those Non-opted-in Leads?

GDPR the Morning After…What to Do with Those Non-Opted-In Leads?

It’s May 25th, 2018, the day GDPR takes effect. Pencils down. You’ve done all you can for GDPR compliance. You have: Put up a cookie warning banner Added opt-in to your forms Updated your privacy policy and sent out the…
GDPR

GDPR and CASL – They’re NOT the Same Thing

As the implementation date for GDPR (General Data Protection Regulation, the EU’s digital privacy requirements) on May 25th nears, many companies are making efforts to ensure they’re compliant. Others are still wondering what they need to do or have decided…
Automated Data Onboarding: Action Execution Tasks

Automated Data Onboarding: Action Execution Tasks

This is part 6 of our new blog series on automated data onboarding / list loading. Thus far we finished covering data preparation and decision-making tasks. Today we will discuss the final set of tasks: action execution. If you need…
Automated Data Onboarding: Decision-making Tasks

Automated Data Onboarding: Decision-Making Tasks

This is part 5 of our new blog series on automated data onboarding / list loading. Thus far we finished covering data preparation tasks. Today we will move right into decision making tasks. If you need to read the previous…
Automated Data Onboarding: Data Preparation Tasks

Automated Data Onboarding: More Data Preparation Tasks

This is part 4 of our new blog series on automated data onboarding / list loading. Last time we started covering data preparation tasks. Today we will finish discussing the rest of the data preparation tasks. If you need to…
Automated Data Onboarding: Decision-making Tasks

Detecting and Compensating for Link Scanners / Spam Checkers / Clickbots for Marketo Users

The Problem Link scanners / spam filters / click bots are network security devices enterprise IT deploys to block links to risky websites. These devices will click on every link within an email you send before the email is delivered…