Category:

Podcast

What do data geeks do when they get together? Take a listen to our podcast, The Data-Driven Marketer to find out.

Best Practice, Industry, Podcast

4 Strategies to Ensure Data-Driven Thought Leadership

Thought leadership can drive incredible PR gains, increase website traffic, and put your company in the spotlight. Data can drive better decision-making and improved sales. So how can you combine those to provide outstanding thought leadership, powered by the engine of data? It’s called data-driven thought leadership. To learn more, we asked the guy who […]

Posted on January 21, 2020
Best Practice, Industry, Podcast

3 Keys to a Product-Led Go-to-Market Strategy

After spending some time with Jake Sorofman, one thing becomes super obvious: He really believes in what he’s doing. And that’s why Pendo wanted him as their CMO, because they have a similar, simple philosophy, based on their passion: Build the world’s greatest tool for product teams. The rest will follow. And it did. To […]

Posted on January 7, 2020
Best Practice, Industry, Podcast

How Zycus Gets 7x ROI on Their Digital Marketing

Zycus has been growing at an impressive pace for some time now. Ashish Agrawal, their Head of Digital Marketing, is a big part of that. He attributes this growth to their attribution model. Rather than settle for out-of-the-box analytics that typically offer siloed perspectives, Zycus created their own year-end attribution review. This model looks at […]

Posted on December 31, 2019
Best Practice, Industry, Podcast

5 Keys to Unlocking a Successful ABM Program with Engagio Co-Founder, Jon Miller

Sales and marketing hand-offs in a nice, linear fashion are great, but don’t expect that in the ABM world. Your gameplan has to be much more agile and adaptable to lock down the accounts that matter. CEO and co-founder Engagio and previous co-founder at Marketo, Jon Miller, shares his knowledge about what works in ABM. […]

Posted on October 15, 2019
Best Practice, Industry, Podcast

The ‘Data Whisperer’ has Advice on Convincing Executives to Care More About Data Quality

 It’s not always easy getting the attention of the higher-ups—especially when it comes to data. Data quality enables your CRM, marketing automation platform, and other systems to run effectively and efficiently. But you already know that. The trouble is, your CEO might not quite get it. So how do you convince them? Ask the […]

Posted on June 21, 2019