Category:

Podcast

What do data geeks do when they get together? Take a listen to our podcast, The Data-Driven Marketer to find out.

Mobile Market Usage Trends: What You Need to Know Marketing, Podcast

Mobile Market Usage Trends: What You Need to Know

2007. The year Apple introduced the iPhone to the world. (2007 seems like a million years ago, right?) InMobi recognized the writing on the screens, and the company’s founders started that same year with the intent to grow alongside mobile technology at the inevitable breakneck speeds, and emerge a leader in the mobile intelligence space. […]

Posted on June 24, 2020
Theoretical Physics and Your Buying Groups Podcast, Sales

Theoretical Physics and Your Buying Groups

Who’s visiting your website? And how can you categorize them into buying groups? You might think you’ve got a grasp on the prospects who are visiting. The ones showing interest in you. And the reason you think you might have a good grasp on this is because of leads. If you know who your leads […]

Posted on May 27, 2020
Digital Marketing and ABM During COVID-19 ABM, Marketing, Podcast

Digital Marketing and ABM During COVID-19

We’re truly in the middle of a once-in-a-lifetime set of circumstances. With most of the world being forced to work from home, and with events canceled across the board, a lot of digital marketing and ABM professionals are asking one simple question: “How do we continue to build pipeline in the middle of a pandemic?” It’s […]

Posted on May 5, 2020
Leveraging AI To Revive Your CRM Platform AI, Data Hygiene, Podcast, Sales

AI and CRM Platforms: A Powerful Combo

Anyone who’s been in Silicon Valley long enough can tell you: Messaging around AI has taken over too many company’s value propositions. If you’re leading with AI, then you’re really missing the point. The real value is the value your solution brings. AI is just the tool you use to get there. That’s not to […]

Posted on April 14, 2020
AI in Marketing: How AI Helps Marketers Get Ahead AI, Marketing, Podcast

AI in Marketing: How AI Helps Marketers Get Ahead

This was a fantastic interview moment (I laughed out loud). So, I asked this question: What can companies do to get the account selection right? The answer was, “Cheat.” I had a chance to interview Latane Conant, CMO at 6sense, about what it means to “cheat” at marketing using data and AI. “The majority of […]

Posted on March 19, 2020
Sales Engagement Platforms: Better Experiments Mean Better Data Engagement, Podcast, Sales

Sales Engagement Platforms: More Experiments Mean Better Data

Today we’re talking about sales engagement. But before we get to that, I’d like to share a thought on sales follow-up: We’ve all been there: You send a thousand or more emails out and wait for the responses to trickle in. Some don’t respond at all. The ones that do will either give positive responses, […]

Posted on February 25, 2020
The New Buyer’s Journey: 3 Ways To Reach Today’s Buyers Best Practice, Industry, Podcast

The New Buyer’s Journey: 3 Ways To Reach Today’s Buyers

Maybe you’re in the midst of creating your own category, or maybe you’re in a hotly contested market. Either way, you’ve probably figured out that today’s buyers have changed. They’re smarter, more researched, and by the time they call a sales rep, they’ve probably already decided on what they’re going to purchase. Welcome to the […]

Posted on February 4, 2020
4 Strategies to Ensure Data-Driven Thought Leadership Best Practice, Industry, Podcast

4 Strategies to Ensure Data-Driven Thought Leadership

Thought leadership can drive incredible PR gains, increase website traffic, and put your company in the spotlight. Data can drive better decision-making and improved sales. So how can you combine those to provide outstanding thought leadership, powered by the engine of data? It’s called data-driven thought leadership. To learn more, we asked the guy who […]

Posted on January 21, 2020
3 Keys to a Product-Led Go-to-Market Strategy Best Practice, Industry, Podcast

3 Keys to a Product-Led Go-to-Market Strategy

After spending some time with Jake Sorofman, one thing becomes super obvious: He really believes in what he’s doing. And that’s why Pendo wanted him as their CMO, because they have a similar, simple philosophy, based on their passion: Build the world’s greatest tool for product teams. The rest will follow. And it did. To […]

Posted on January 7, 2020
How Zycus Gets 7x ROI on Their Digital Marketing Best Practice, Industry, Podcast

How Zycus Gets 7x ROI on Their Digital Marketing

Zycus has been growing at an impressive pace for some time now. Ashish Agrawal, their Head of Digital Marketing, is a big part of that. He attributes this growth to their attribution model. Rather than settle for out-of-the-box analytics that typically offer siloed perspectives, Zycus created their own year-end attribution review. This model looks at […]

Posted on December 31, 2019