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Podcast

What do data geeks do when they get together? Take a listen to our podcast, The Data-Driven Marketer to find out.

Best Practice, Industry, Podcast

5 Keys to Unlocking a Successful ABM Program with Engagio Co-Founder, Jon Miller

Sales and marketing hand-offs in a nice, linear fashion are great, but don’t expect that in the ABM world. Your gameplan has to be much more agile and adaptable to lock down the accounts that matter. CEO and co-founder Engagio and previous co-founder at Marketo, Jon Miller, shares his knowledge about what works in ABM. […]

Posted on October 15, 2019
Best Practice, Industry, Podcast

The ‘Data Whisperer’ has Advice on Convincing Executives to Care More About Data Quality

 It’s not always easy getting the attention of the higher-ups—especially when it comes to data. Data quality enables your CRM, marketing automation platform, and other systems to run effectively and efficiently. But you already know that. The trouble is, your CEO might not quite get it. So how do you convince them? Ask the […]

Posted on June 21, 2019