Mobile Market Usage Trends: What You Need to Know Marketing, Podcast

Mobile Market Usage Trends: What You Need to Know

2007. The year Apple introduced the iPhone to the world. (2007 seems like a million years ago, right?) InMobi recognized the writing on the screens, and the company’s founders started that same year with the intent to grow alongside mobile technology at the inevitable breakneck speeds, and emerge a leader in the mobile intelligence space. […]

Posted on June 24, 2020
What is a Hybrid Application? How to Build a Hybrid App Without Code Best Practice, Marketing, Sales

What is a Hybrid Application? How to Build a Hybrid App Without Code

Hybrid apps are having a moment. We’ll start by explaining the concept of both an “app” and a “hybrid app.” Then we’ll show you how to create hybrid apps using the Openprise Data Orchestration Platform, along with two real-life examples. If There’s an App for Everything, Why Hybrid Apps? Even in this age of “There’s […]

Posted on June 2, 2020
What is Lead to Account Matching? Best Practice, Marketing, Sales

What is Lead to Account Matching? Why is It so Important for Marketing and Sales?

Lead to account matching is an important, but often unappreciated, process. You need it for higher-level marketing and sales business processes like lead routing, lead and account scoring, and attribution. What is Lead to Account Matching? When a prospect fills out a form on a website, attends a field event, or interacts with any other […]

Posted on May 19, 2020
Digital Marketing and ABM During COVID-19 ABM, Marketing, Podcast

Digital Marketing and ABM During COVID-19

We’re truly in the middle of a once-in-a-lifetime set of circumstances. With most of the world being forced to work from home, and with events canceled across the board, a lot of digital marketing and ABM professionals are asking one simple question: “How do we continue to build pipeline in the middle of a pandemic?” It’s […]

Posted on May 5, 2020
AI in Marketing: How AI Helps Marketers Get Ahead AI, Marketing, Podcast

AI in Marketing: How AI Helps Marketers Get Ahead

This was a fantastic interview moment (I laughed out loud). So, I asked this question: What can companies do to get the account selection right? The answer was, “Cheat.” I had a chance to interview Latane Conant, CMO at 6sense, about what it means to “cheat” at marketing using data and AI. “The majority of […]

Posted on March 19, 2020