Avoid Technical Bankruptcy: Strategies to Start Paying Off Your Technical Debt

“Technical Debt” is a term most software and IT professionals are acquainted with, but it may not be as familiar with the marketing ops and sales ops crowd. As teams build out an application, a system, or a solution stack,…

Every Dirty Data Problem is Caused by a Process Problem: Why you Need to Fix the Root Cause

People often ask us at Openprise why we just don’t call our platform “Data Management” like everyone else? Isn’t “Data Orchestration” just fancy marketing jargon to sound differentiated? The answer is no. There are very important distinctions between Data Orchestration…

Why Your Lead Routing Process May Be Broken and How to Fix It

Getting the right lead to the right rep is exceptionally important in boosting your conversion rate. For any sizable organization with a distributed sales team, accurate and timely lead routing is always a challenge. Poorly performing lead routing processes have…

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