Category:

Lead Routing

Lead routing process broken? Make your sales team happy with these tips for effective lead routing.

Data Cleansing, Data Hygiene, Data Normalization, Data Segmentation, Lead Routing

Avoid Technical Bankruptcy: Strategies to Start Paying Off Your Technical Debt

Technical Debt” is a term most software and IT professionals are acquainted with, but it may not be as familiar with the marketing ops and sales ops crowd. As teams build out an application, a system, or a solution stack, they’re often required to make suboptimal decisions for reasons like: Lack of time or budget, […]

Posted on April 25, 2019
Data Cleansing, Data Hygiene, Data Normalization, Data Segmentation, Lead Routing

Every Dirty Data Problem is Caused by a Process Problem: Why you Need to Fix the Root Cause

People often ask us at Openprise why we just don’t call our platform “Data Management” like everyone else? Isn’t “Data Orchestration” just fancy marketing jargon to sound differentiated? The answer is no. There are very important distinctions between Data Orchestration and Data Management that can be summed up like this: Every dirty data problem is […]

Posted on March 28, 2019
Lead Routing

Why Your Lead Routing Process May Be Broken and How to Fix It

Getting the right lead to the right rep is exceptionally important in boosting your conversion rate. For any sizable organization with a distributed sales team, accurate and timely lead routing is always a challenge. Poorly performing lead routing processes have these symptoms: Low accuracy – The lead is often routed to the wrong person or […]

Posted on January 17, 2018