Could a chatbot become the most profitable member of your marketing and sales team? Most likely, according to Brian Kotlyar, Head of Demand Generation & Growth for Intercom, a customer messaging platform. Chatbots have a reputation of being somewhere between…
07 May 2019
Marketing’s sole purpose is to help drive more sales. To do this, marketing and sales should always be in perfect alignment. Adam Goyette, Vice President of marketing at G2 Crowd, the largest marketplace for B2B software in the world,…
23 Apr 2019
There are a number of ways that companies can measure success. But at Openprise, there’s one metric that matters more than others. We measure our success by the success of each of our customers. So we work hard to make…
22 Apr 2019
As marketers, we’re drowning in data. Showing companies how to handle this data deluge is the job of John Donlon, Senior Research Director, Marketing Operations Strategies at SiriusDecisions. SiriusDecisions is a B2B research and advisory firm. They use data, research,…
09 Apr 2019
If you want to up your data-driven marketing game, you talk to the best. Jill Rowley is a Partner at Stage 2 Capital and Former Chief Growth Officer for Marketo. Jill is one of the most influential names in the…
26 Mar 2019
Marketing agencies that want to keep up with client needs and offer differentiated services must boost their technical mojo. See the three key capabilities.
18 Mar 2016
We asked the 400+ survey responders which key skill sets top their hiring priority for 2016. See what we found out. There were some surprises!
28 Jan 2016
As MarTech evolves, successful marketers must be able to extract insight from a vast amount of data and use it to drive new engagement models.
04 Nov 2015
Pre-IPO Unicorn Inc. is hiring a Marketing Data Janitor position. See job requirements.
26 Aug 2015