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The New Buyer’s Journey: 3 Ways To Reach Today’s Buyers Best Practice, Industry, Podcast

The New Buyer’s Journey: 3 Ways To Reach Today’s Buyers

Maybe you’re in the midst of creating your own category, or maybe you’re in a hotly contested market. Either way, you’ve probably figured out that today’s buyers have changed. They’re smarter, more researched, and by the time they call a sales rep, they’ve probably already decided on what they’re going to purchase. Welcome to the […]

Posted on February 4, 2020
4 Strategies to Ensure Data-Driven Thought Leadership Best Practice, Industry, Podcast

4 Strategies to Ensure Data-Driven Thought Leadership

Thought leadership can drive incredible PR gains, increase website traffic, and put your company in the spotlight. Data can drive better decision-making and improved sales. So how can you combine those to provide outstanding thought leadership, powered by the engine of data? It’s called data-driven thought leadership. To learn more, we asked the guy who […]

Posted on January 21, 2020
3 Keys to a Product-Led Go-to-Market Strategy Best Practice, Industry, Podcast

3 Keys to a Product-Led Go-to-Market Strategy

After spending some time with Jake Sorofman, one thing becomes super obvious: He really believes in what he’s doing. And that’s why Pendo wanted him as their CMO, because they have a similar, simple philosophy, based on their passion: Build the world’s greatest tool for product teams. The rest will follow. And it did. To […]

Posted on January 7, 2020
How Zycus Gets 7x ROI on Their Digital Marketing Best Practice, Industry, Podcast

How Zycus Gets 7x ROI on Their Digital Marketing

Zycus has been growing at an impressive pace for some time now. Ashish Agrawal, their Head of Digital Marketing, is a big part of that. He attributes this growth to their attribution model. Rather than settle for out-of-the-box analytics that typically offer siloed perspectives, Zycus created their own year-end attribution review. This model looks at […]

Posted on December 31, 2019
5 Keys to Unlocking a Successful ABM Program with Engagio’s Co-Founder Best Practice, Industry, Podcast

5 Keys to Unlocking a Successful ABM Program with Engagio’s Jon Miller

Sales and marketing hand-offs in a nice, linear fashion are great, but don’t expect that in the ABM world. Your gameplan has to be much more agile and adaptable to lock down the accounts that matter. CEO and co-founder Engagio and previous co-founder at Marketo, Jon Miller, shares his knowledge about what works in ABM. […]

Posted on October 15, 2019
Ddm Taylor Best Practice, Industry, Podcast

The ‘Data Whisperer’ has Advice on Convincing Executives to Care More About Data Quality

 It’s not always easy getting the attention of the higher-ups—especially when it comes to executives and data. Data quality enables your CRM, marketing automation platform, and other systems to run effectively and efficiently. But you already know that. The trouble is, your CEO might not quite get it. So how do you convince them? […]

Posted on June 21, 2019
Ddm Kotlyar Best Practice, Data Enrichment, Industry, Podcast

Blog | Ep 4: Brian Kotlyar – Head of Demand Generation & Growth, Intercom

Could a chatbot become the most profitable member of your marketing and sales team? Most likely, according to Brian Kotlyar, Head of Demand Generation & Growth for Intercom, a customer messaging platform. Chatbots have a reputation of being somewhere between the annoying Clippy (from Microsoft Office 97) and C3PO (the Star Wars android that was […]

Posted on May 7, 2019
G Spring Report Best Practice, Industry

Our customers voted. The winner? Your data.

There are a number of ways that companies can measure success. But at Openprise, there’s one metric that matters more than others. We measure our success by the success of each of our customers. So we work hard to make sure our customers are successful when they choose Openprise. That’s why we’re so excited to […]

Posted on April 22, 2019
Ddm Donlon Best Practice, Industry, Podcast

The Data-Driven Marketer Ep.2: John Donlon – Senior Research Director of Sirius Decisions

As marketers, we’re drowning in data. Showing companies how to handle this data deluge is the job of John Donlon, Senior Research Director, Marketing Operations Strategies at SiriusDecisions. SiriusDecisions is a B2B research and advisory firm. They use data, research, and models to help organizations grow by engaging with leaders in sales, marketing, and product […]

Posted on April 9, 2019
Technical Mojo Is The New Differentiator For Marketing Agencies Industry

Technical Mojo Is the New Differentiator for Marketing Agencies

Marketing agencies that want to keep up with client needs and offer differentiated services must boost their technical mojo. See the three key capabilities.

Posted on March 18, 2016