Data Quality

Data quality is important, because without high quality data, you won’t be able to achieve consistent and reliable customer data.

What Exactly is “Data Quality” for Marketing and Sales? Data Quality

What Exactly Is Data Quality for Marketing and Sales?

It seems like every company we talk to these days has a data quality initiative going on. Maybe after years of tinkering with the latest and greatest marketing and sales technologies, people have finally figured out there’s no silver bullet or Easy ButtonTM that can give you more leads and higher conversion without doing the […]

Posted on October 24, 2019