Category:

Data Normalization

If you’ve got more spellings of US than letters in the alphabet, you’ve got a data normalization problem. And you’ve come to the right place.

Shutterstock Data Cleansing, Data Hygiene, Data Normalization

Avoid Technical Bankruptcy: Strategies to Start Paying Off Your Technical Debt

Technical Debt” is a term most software and IT professionals are acquainted with, but it may not be as familiar with the marketing ops and sales ops crowd. As teams build out an application, a system, or a solution stack, they’re often required to make suboptimal decisions for reasons like: Lack of time or budget, […]

Posted on April 25, 2019
Crystal Ball Photography Data Cleansing, Data Normalization

I Predict Your Predictive Scoring Project Will Fail. Here’s Why and How to Do It Right

I Predict Your Predictive Scoring Project Will Fail, Here’s Why and How to Do It Right Predictive scoring was all the rage in 2016, before Account Based Marketing (ABM) became the new, new rage. The buzz around predictive scoring has died down drastically, and there’s a good number of companies that have gone through a […]

Posted on February 7, 2019
Post Churn Data Cleansing, Data Normalization

Metrics that Should Matter to You in Looking at a Data Orchestration Software Vendor

At Openprise, we think a little differently. We’re amused when data orchestration software providers boast to their prospects about the huge amount of money they’ve raised in their last round. We look at that, realize how much equity that team gave up, and conclude that it’s like going to a party and boasting about the […]

Posted on January 26, 2019
Automation Of Business Workflows And Processes With Businessman X Data Cleansing, Data Normalization

Fueling your Digital Transformation

Digital transformation has become a hot topic. More and more companies are interested in truly getting a full vision of the prospect, their interests, and their requirements. The usual solution is to throw technology at the situation and assume it will help. While marketing and sales automation solutions are standard for most companies now, new […]

Posted on January 23, 2019
Options Concept Wooden Signpost X Data Hygiene, Data Normalization

The Real World: Marketing Operations with Openprise

Frighteningly, after 26 years, the MTV reality series The Real World still exists as a TV show. Even when it started, it wasn’t very “real” but these Marketing Operations scenarios are. Here’s a little dose of reality on how to solve real-world problems for Marketing Ops—with a lot less drama: Episode 1: Pulling a List […]

Posted on January 16, 2019
Automated Data Onboarding: Set Up The Input Data Normalization

Data Normalization Basics: Why You Don’t Really Want to Normalize Job Title

Not long ago, a prospect mentioned that their primary need was to normalize job titles and that he’d been searching online for a solution to do this. While I understood the goal, this wasn’t, in fact, the right thing to do. His problem was this: With so many unique job titles, it was really hard […]

Posted on January 9, 2019