Category:

Data Hygiene

An ounce of prevention is better than a pound of cure. Data hygiene rules to keep your data clean.

Best Practice, Data Cleansing, Data Deduplication, Data Hygiene

How to Identify Surviving Records in Your Dedupe Logic

Once you’ve identified the duplicate records, the next part of your dedupe logic is to identify the surviving/winning records. We’ll show you how.

Posted on December 22, 2016
Best Practice, Data Cleansing, Data Deduplication, Data Hygiene

How to Identify Duplicate Records in Salesforce and Marketo

The first step is define how you want to identify duplicate records in your MarTech database, whether that’s Salesforce.com, Marketo, Pardot, or Eloqua.

Posted on December 17, 2016
Best Practice, Data Cleansing, Data Deduplication, Data Hygiene

Dedupe Project Considerations: People & Process

Data Dedupe is no different than any other marketing initiative – you start with people and process first, then focus on data and technology.

Posted on November 10, 2016
Best Practice, Data Cleansing, Data Deduplication, Data Hygiene

Introducing the Data Deduplication 101 Blog Series

The Data Dedupication Blog Series covers all aspects of what you need to think about before, during, and after a data deduplication project.

Posted on November 1, 2016