Data Hygiene

An ounce of prevention is better than a pound of cure. Data hygiene rules to keep your data clean.

Leveraging AI To Revive Your CRM Platform AI, Data Hygiene, Podcast, Sales

AI and CRM Platforms: A Powerful Combo

Anyone who’s been in Silicon Valley long enough can tell you: Messaging around AI has taken over too many company’s value propositions. If you’re leading with AI, then you’re really missing the point. The real value is the value your solution brings. AI is just the tool you use to get there. That’s not to […]

Posted on April 14, 2020
Shutterstock Data Cleansing, Data Hygiene, Data Normalization

Avoid Technical Bankruptcy: Strategies to Start Paying Off Your Technical Debt

Technical Debt” is a term most software and IT professionals are acquainted with, but it may not be as familiar with the marketing ops and sales ops crowd. As teams build out an application, a system, or a solution stack, they’re often required to make suboptimal decisions for reasons like: Lack of time or budget, […]

Posted on April 25, 2019
Every Dirty Data Problem Is Caused By A Process Problem: Why You Need To Fix The Root Cause Data Cleansing, Data Hygiene

Every Dirty Data Problem is Caused by a Process Problem: Why you Need to Fix the Root Cause

People often ask us at Openprise why we just don’t call our platform “Data Management” like everyone else? Isn’t “Data Orchestration” just fancy marketing jargon to sound differentiated? The answer is no. There are very important distinctions between Data Orchestration and Data Management that can be summed up like this: Every dirty data problem is […]

Posted on March 28, 2019
Options Concept Wooden Signpost X Data Hygiene, Data Normalization

The Real World: Marketing Operations with Openprise

Frighteningly, after 26 years, the MTV reality series The Real World still exists as a TV show. Even when it started, it wasn’t very “real” but these Marketing Operations scenarios are. Here’s a little dose of reality on how to solve real-world problems for Marketing Ops—with a lot less drama: Episode 1: Pulling a List […]

Posted on January 16, 2019
Stop Using Picklists On Forms If You Want Good Quality Data Best Practice, Data Cleansing, Data Hygiene

Stop Using Picklists on Forms If You Want Good Quality Data

Common wisdom and best practice in marketing a dime a dozen. Many of them sound perfectly logical and intuitive, but the results often don’t validate the hypothesis. The data often tells a different story. Today we will discuss one of these “best practice,” the use of picklists on marketing sign up forms. The “Best Practice” […]

Posted on December 3, 2018
Data Dumpster Best Practice, Data Cleansing, Data Hygiene

Has Your CRM System Turned Into a Data Dumpster?

Find out if your CRM system has become a “Data Dumpster” and learn what to do about it.

Posted on September 25, 2018
Foundation Best Practice, Data Hygiene

Marketing Operations Isn’t the Plumbing, It’s the Foundation

Too often Marketing Operations professionals are seen as the “plumbers” of the team. Their work is invisible until the shower backs up and then their colleagues only see them as fixers. When everything is running smoothly, their work goes unnoticed. It’s time for Marketing Operations to present itself as what it actually is —the foundation of the building, not the plumbing for the house.

Posted on July 3, 2018
Identifying Duplicate Records In Salesforce Data Deduplication, Data Hygiene

How to Identify Duplicate Records in Salesforce and Marketo

The first step is define how you want to identify duplicate records in your MarTech database, whether that’s, Marketo, Pardot, or Eloqua.

Posted on December 17, 2016
Data Duplication Data Deduplication, Data Hygiene

Introducing the Data Deduplication 101 Blog Series

The Data Dedupication Blog Series covers all aspects of what you need to think about before, during, and after a data deduplication project.

Posted on November 1, 2016