Once you’ve identified the duplicate records, the next part of your dedupe logic is to identify the surviving/winning records. We’ll show you how.
Got multiple data sources? Then you’ve got duplicate data. Everything you need to know about dedupe–right here.
The first step is define how you want to identify duplicate records in your MarTech database, whether that’s Salesforce.com, Marketo, Pardot, or Eloqua.
The ins and outs of Lead Duplication: clean up your Salesforce.com data and marketing automation data with this handy checklist.
The Data Dedupication Blog Series covers all aspects of what you need to think about before, during, and after a data deduplication project.