Once you’ve identified the duplicate records, the next part of your dedupe logic is to identify the surviving/winning records. We'll show you how.
22 Dec 2016
The first step is define how you want to identify duplicate records in your MarTech database, whether that’s Salesforce.com, Marketo, Pardot, or Eloqua.
17 Dec 2016
The ins and outs of Lead Duplication: clean up your Salesforce.com data and marketing automation data with this handy checklist.
22 Nov 2016
Data Dedupe is no different than any other marketing initiative - you start with people and process first, then focus on data and technology.
10 Nov 2016