Once you’ve identified the duplicate records, the next part of your dedupe logic is to identify the surviving/winning records. We’ll show you how.
If you’ve got data, you’ve probably got dirty data. Find out how to fix the root cause of dirty data.
The first step is define how you want to identify duplicate records in your MarTech database, whether that’s Salesforce.com, Marketo, Pardot, or Eloqua.
The Data Dedupication Blog Series covers all aspects of what you need to think about before, during, and after a data deduplication project.