“Technical Debt” is a term most software and IT professionals are acquainted with, but it may not be as familiar with the marketing ops and sales ops crowd. As teams build out an application, a system, or a solution stack, they’re often required to make suboptimal decisions for reasons like: Lack of time or budget, […]
If you’ve got data, you’ve probably got dirty data. Find out how to fix the root cause of dirty data.
People often ask us at Openprise why we just don’t call our platform “Data Management” like everyone else? Isn’t “Data Orchestration” just fancy marketing jargon to sound differentiated? The answer is no. There are very important distinctions between Data Orchestration and Data Management that can be summed up like this: Every dirty data problem is […]
I Predict Your Predictive Scoring Project Will Fail, Here’s Why and How to Do It Right Predictive scoring was all the rage in 2016, before Account Based Marketing (ABM) became the new, new rage. The buzz around predictive scoring has died down drastically, and there’s a good number of companies that have gone through a […]
At Openprise, we think a little differently. We’re amused when data orchestration software providers boast to their prospects about the huge amount of money they’ve raised in their last round. We look at that, realize how much equity that team gave up, and conclude that it’s like going to a party and boasting about the […]
Digital transformation has become a hot topic. More and more companies are interested in truly getting a full vision of the prospect, their interests, and their requirements. The usual solution is to throw technology at the situation and assume it will help. While marketing and sales automation solutions are standard for most companies now, new […]
Frighteningly, after 26 years, the MTV reality series The Real World still exists as a TV show. Even when it started, it wasn’t very “real” but these Marketing Operations scenarios are. Here’s a little dose of reality on how to solve real-world problems for Marketing Ops—with a lot less drama: Episode 1: Pulling a List […]
Common wisdom and best practice in marketing a dime a dozen. Many of them sound perfectly logical and intuitive, but the results often don’t validate the hypothesis. The data often tells a different story. Today we will discuss one of these “best practice,” the use of picklists on marketing sign up forms. The “Best Practice” […]
Third-party data alone isn’t enough for data cleansing. In this blog post, we’ll discuss why, and the steps you should take to do it right.