Category:

Data Cleansing

If you’ve got data, you’ve probably got dirty data. Find out how to fix the root cause of dirty data.

Data Cleansing, Data Hygiene, Data Normalization, Data Segmentation, Lead Routing

Avoid Technical Bankruptcy: Strategies to Start Paying Off Your Technical Debt

Technical Debt” is a term most software and IT professionals are acquainted with, but it may not be as familiar with the marketing ops and sales ops crowd. As teams build out an application, a system, or a solution stack, they’re often required to make suboptimal decisions for reasons like: Lack of time or budget, […]

Posted on April 25, 2019
Data Cleansing, Data Hygiene, Data Normalization, Data Segmentation, Lead Routing

Every Dirty Data Problem is Caused by a Process Problem: Why you Need to Fix the Root Cause

People often ask us at Openprise why we just don’t call our platform “Data Management” like everyone else? Isn’t “Data Orchestration” just fancy marketing jargon to sound differentiated? The answer is no. There are very important distinctions between Data Orchestration and Data Management that can be summed up like this: Every dirty data problem is […]

Posted on March 28, 2019
Data Cleansing, Data Hygiene, Data Normalization

I Predict Your Predictive Scoring Project Will Fail. Here’s Why and How to Do It Right

I Predict Your Predictive Scoring Project Will Fail, Here’s Why and How to Do It Right Predictive scoring was all the rage in 2016, before Account Based Marketing (ABM) became the new, new rage. The buzz around predictive scoring has died down drastically, and there’s a good number of companies that have gone through a […]

Posted on February 7, 2019
Data Cleansing, Data Hygiene, Data Normalization

Metrics that Should Matter to You in Looking at a Data Orchestration Software Vendor

At Openprise, we think a little differently. We’re amused when data orchestration software providers boast to their prospects about the huge amount of money they’ve raised in their last round. We look at that, realize how much equity that team gave up, and conclude that it’s like going to a party and boasting about the […]

Posted on January 26, 2019
Data Cleansing, Data Hygiene, Data Normalization

Fueling your Digital Transformation

Digital transformation has become a hot topic. More and more companies are interested in truly getting a full vision of the prospect, their interests, and their requirements. The usual solution is to throw technology at the situation and assume it will help. While marketing and sales automation solutions are standard for most companies now, new […]

Posted on January 23, 2019
Data Cleansing, Data Hygiene, Data Normalization

The Real World: Marketing Operations with Openprise

Frighteningly, after 26 years, the MTV reality series The Real World still exists as a TV show. Even when it started, it wasn’t very “real” but these Marketing Operations scenarios are. Here’s a little dose of reality on how to solve real-world problems for Marketing Ops—with a lot less drama: Episode 1: Pulling a List […]

Posted on January 16, 2019
Best Practice, Data Cleansing, Data Hygiene

Stop Using Picklists on Forms If You Want Good Quality Data

Common wisdom and best practice in marketing a dime a dozen. Many of them sound perfectly logical and intuitive, but the results often don’t validate the hypothesis. The data often tells a different story. Today we will discuss one of these “best practice,” the use of picklists on marketing sign up forms. The “Best Practice” […]

Posted on December 3, 2018
Article, Best Practice, Data Cleansing, Data Hygiene

Has Your CRM System Turned Into a Data Dumpster?

Find out if your CRM system has become a “Data Dumpster” and learn what to do about it.

Posted on September 25, 2018
Data Cleansing

Real Life Experiences in Cleaning Up Your Marketing Data

We’ll discuss marketing data cleansing issues such as working productively with Sales Ops; working with third-party data; and more.

Posted on October 31, 2017
Article, Best Practice, Data Cleansing

Can’t I Just Buy Some Data to Clean Up My Database?

Third-party data alone isn’t enough for data cleansing. In this blog post, we’ll discuss why, and the steps you should take to do it right.

Posted on August 7, 2017