Best Practice

No good comes from bad data. Get best practices to optimize data quality.

Long Vs. Short Signup Form? The Debate Is Over Best Practice

Long vs. short signup form? The debate is over

Should the web signup form be long or short? With modern data automation and marketing automation technologies, short form is the clear choice.

Posted on June 30, 2015
Normalization Best Practice

It Takes Data to Do a Data Cleanse Right

A proper data cleanse requires 3 things: rules, connectors, and reference data. See how Openprise automates data cleansing.

Posted on April 22, 2015