Category:

Best Practice

No good comes from bad data. Get best practices to optimize data quality.

Best Practice, Industry, Podcast

The ‘Data Whisperer’ has Advice on Convincing Executives to Care More About Data Quality

 It’s not always easy getting the attention of the higher-ups—especially when it comes to data. Data quality enables your CRM, marketing automation platform, and other systems to run effectively and efficiently. But you already know that. The trouble is, your CEO might not quite get it. So how do you convince them? Ask the […]

Posted on June 21, 2019
Best Practice

5 Tactics to Keep Your Marketing Efforts Successful, Even When Things Get Complicated

 AI has moved into the spotlight over the past few years. And as VP of Marketing at Figure Eight, Sid Mistry‘s had a front-row seat. That’s because Figure Eight provides training data that powers machine learning solutions. Their clients use AI to do everything from tracking elephant migration patterns to putting out wildfires in […]

Posted on June 4, 2019
Best Practice, Data Enrichment, Industry

Blog | Ep 5: Josh Hill – Founder, Marketing Rockstar Guides – The Data Driven Marketer

 Want to guess the most common complaint about screenwriting software? It doesn’t write the movie by itself. While that complaint may sound crazy, a lot of people who buy marketing automation platforms like Marketo expect the software to do all the work by itself. Marketing automation is like any other software. People buy it […]

Posted on May 21, 2019
Best Practice, Data Enrichment, Industry, Uncategorized

Blog | Ep 4: Brian Kotlyar – Head of Demand Generation & Growth, Intercom

Could a chatbot become the most profitable member of your marketing and sales team? Most likely, according to Brian Kotlyar, Head of Demand Generation & Growth for Intercom, a customer messaging platform. Chatbots have a reputation of being somewhere between the annoying Clippy (from Microsoft Office 97) and C3PO (the Star Wars android that was […]

Posted on May 7, 2019
Best Practice, Data Enrichment, Industry

Blog | 3 The Data Driven Marketer EP 3: Adam Goyette – VP Marketing, G2 Crowd

 Marketing’s sole purpose is to help drive more sales. To do this, marketing and sales should always be in perfect alignment. Adam Goyette, Vice President of marketing at G2 Crowd, the largest marketplace for B2B software in the world, has mastered marketing and sales alignment. He shared his expertise with us. Aligning Sales and […]

Posted on April 23, 2019
Best Practice, Industry

Our customers voted. The winner? Your data.

There are a number of ways that companies can measure success. But at Openprise, there’s one metric that matters more than others. We measure our success by the success of each of our customers. So we work hard to make sure our customers are successful when they choose Openprise. That’s why we’re so excited to […]

Posted on April 22, 2019
Best Practice, Data Enrichment, Data Hygiene, Data Normalization, Industry

The Data-Driven Marketer Ep.2: John Donlon – Senior Research Director of Sirius Decisions

As marketers, we’re drowning in data. Showing companies how to handle this data deluge is the job of John Donlon, Senior Research Director, Marketing Operations Strategies at SiriusDecisions. SiriusDecisions is a B2B research and advisory firm. They use data, research, and models to help organizations grow by engaging with leaders in sales, marketing, and product […]

Posted on April 9, 2019
Best Practice, Data Enrichment, Industry

Social Selling Techniques Only Humans Can do – The Data-Driven Marketer Ep.1: Jill Rowley

If you want to up your data-driven marketing game, you talk to the best. Jill Rowley is a Partner at Stage 2 Capital and Former Chief Growth Officer for Marketo. Jill is one of the most influential names in the marketing automation space. Important Sales Lessons One of the most important sales tips Rowley learned […]

Posted on March 26, 2019
Best Practice, Data Cleansing, Data Hygiene

Stop Using Picklists on Forms If You Want Good Quality Data

Common wisdom and best practice in marketing a dime a dozen. Many of them sound perfectly logical and intuitive, but the results often don’t validate the hypothesis. The data often tells a different story. Today we will discuss one of these “best practice,” the use of picklists on marketing sign up forms. The “Best Practice” […]

Posted on December 3, 2018
Article, Best Practice, Data Cleansing, Data Hygiene

Has Your CRM System Turned Into a Data Dumpster?

Find out if your CRM system has become a “Data Dumpster” and learn what to do about it.

Posted on September 25, 2018