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Best Practice

No good comes from bad data. Get best practices to optimize data quality.

What is a Hybrid Application? How to Build a Hybrid App Without Code Best Practice, Marketing, Sales

What is a Hybrid Application? How to Build a Hybrid App Without Code

Hybrid apps are having a moment. We’ll start by explaining the concept of both an “app” and a “hybrid app.” Then we’ll show you how to create hybrid apps using the Openprise Data Orchestration Platform, along with two real-life examples. If There’s an App for Everything, Why Hybrid Apps? Even in this age of “There’s […]

Posted on June 2, 2020
What is Lead to Account Matching? Best Practice, Marketing, Sales

What is Lead to Account Matching? Why is It so Important for Marketing and Sales?

Lead to account matching is an important, but often unappreciated, process. You need it for higher-level marketing and sales business processes like lead routing, lead and account scoring, and attribution. What is Lead to Account Matching? When a prospect fills out a form on a website, attends a field event, or interacts with any other […]

Posted on May 19, 2020
The New Buyer’s Journey: 3 Ways To Reach Today’s Buyers Best Practice, Industry, Podcast

The New Buyer’s Journey: 3 Ways To Reach Today’s Buyers

Maybe you’re in the midst of creating your own category, or maybe you’re in a hotly contested market. Either way, you’ve probably figured out that today’s buyers have changed. They’re smarter, more researched, and by the time they call a sales rep, they’ve probably already decided on what they’re going to purchase. Welcome to the […]

Posted on February 4, 2020
4 Strategies to Ensure Data-Driven Thought Leadership Best Practice, Industry, Podcast

4 Strategies to Ensure Data-Driven Thought Leadership

Thought leadership can drive incredible PR gains, increase website traffic, and put your company in the spotlight. Data can drive better decision-making and improved sales. So how can you combine those to provide outstanding thought leadership, powered by the engine of data? It’s called data-driven thought leadership. To learn more, we asked the guy who […]

Posted on January 21, 2020
3 Keys to a Product-Led Go-to-Market Strategy Best Practice, Industry, Podcast

3 Keys to a Product-Led Go-to-Market Strategy

After spending some time with Jake Sorofman, one thing becomes super obvious: He really believes in what he’s doing. And that’s why Pendo wanted him as their CMO, because they have a similar, simple philosophy, based on their passion: Build the world’s greatest tool for product teams. The rest will follow. And it did. To […]

Posted on January 7, 2020
How Zycus Gets 7x ROI on Their Digital Marketing Best Practice, Industry, Podcast

How Zycus Gets 7x ROI on Their Digital Marketing

Zycus has been growing at an impressive pace for some time now. Ashish Agrawal, their Head of Digital Marketing, is a big part of that. He attributes this growth to their attribution model. Rather than settle for out-of-the-box analytics that typically offer siloed perspectives, Zycus created their own year-end attribution review. This model looks at […]

Posted on December 31, 2019
List loading is easy with Openprise Best Practice

What List Loading and Anthony Bourdain have in Common

What List Loading and Anthony Bourdain’s Advice on Not Ordering Fish on Mondays Have in Common On the way to the SiriusDecisions Tech X event last week, the conversation with my Lyft driver turned to Anthony Bourdain, the celebrity chef, author, and travel writer who passed away last year. All foodies are familiar with his […]

Posted on December 18, 2019
5 Keys to Unlocking a Successful ABM Program with Engagio’s Co-Founder Best Practice, Industry, Podcast

5 Keys to Unlocking a Successful ABM Program with Engagio’s Jon Miller

Sales and marketing hand-offs in a nice, linear fashion are great, but don’t expect that in the ABM world. Your gameplan has to be much more agile and adaptable to lock down the accounts that matter. CEO and co-founder Engagio and previous co-founder at Marketo, Jon Miller, shares his knowledge about what works in ABM. […]

Posted on October 15, 2019
The Data Driven Marketer Ep Charlie Liang Best Practice, Podcast, Uncategorized

Big City Takeover: How Multi-Channel Marketing in Metro Areas Can Get You Noticed by All the Right Companies

When over 60% of your business comes from two cities—you might want to look at a few more cities. Charlie Liang, Head of Demand Gen at Lattice, helped design the company’s City Takeover Campaign. When he saw that over 60% of Lattice’s revenue came from San Francisco and New York, he realized that big cities […]

Posted on July 9, 2019
Ddm Taylor Best Practice, Industry, Podcast

The ‘Data Whisperer’ has Advice on Convincing Executives to Care More About Data Quality

 It’s not always easy getting the attention of the higher-ups—especially when it comes to executives and data. Data quality enables your CRM, marketing automation platform, and other systems to run effectively and efficiently. But you already know that. The trouble is, your CEO might not quite get it. So how do you convince them? […]

Posted on June 21, 2019