The ‘Data Whisperer’ has Advice on Convincing Executives to Care More About Data Quality

 It’s not always easy getting the attention of the higher-ups—especially when it comes to data. Data quality enables your CRM, marketing automation platform, and other systems to run effectively and efficiently. But you already know that. The trouble is,…

5 Tactics to Keep Your Marketing Efforts Successful, Even When Things Get Complicated

 AI has moved into the spotlight over the past few years. And as VP of Marketing at Figure Eight, Sid Mistry's had a front-row seat. That's because Figure Eight provides training data that powers machine learning solutions. Their clients…

Blog | Ep 5: Josh Hill – Founder, Marketing Rockstar Guides – The Data Driven Marketer

 Want to guess the most common complaint about screenwriting software? It doesn’t write the movie by itself. While that complaint may sound crazy, a lot of people who buy marketing automation platforms like Marketo expect the software to do…

Blog | Ep 4: Brian Kotlyar – Head of Demand Generation & Growth, Intercom

Could a chatbot become the most profitable member of your marketing and sales team? Most likely, according to Brian Kotlyar, Head of Demand Generation & Growth for Intercom, a customer messaging platform. Chatbots have a reputation of being somewhere between…

Blog | 3 The Data Driven Marketer EP 3: Adam Goyette – VP Marketing, G2 Crowd

 Marketing’s sole purpose is to help drive more sales. To do this, marketing and sales should always be in perfect alignment. Adam Goyette, Vice President of marketing at G2 Crowd, the largest marketplace for B2B software in the world,…

Our customers voted. The winner? Your data.

There are a number of ways that companies can measure success. But at Openprise, there’s one metric that matters more than others. We measure our success by the success of each of our customers. So we work hard to make…

The Data-Driven Marketer Ep.2: John Donlon – Senior Research Director of Sirius Decisions

As marketers, we’re drowning in data. Showing companies how to handle this data deluge is the job of John Donlon, Senior Research Director, Marketing Operations Strategies at SiriusDecisions. SiriusDecisions is a B2B research and advisory firm. They use data, research,…

Social Selling Techniques Only Humans Can do – The Data-Driven Marketer Ep.1: Jill Rowley

If you want to up your data-driven marketing game, you talk to the best. Jill Rowley is a Partner at Stage 2 Capital and Former Chief Growth Officer for Marketo. Jill is one of the most influential names in the…

Stop Using Picklists on Forms If You Want Good Quality Data

Common wisdom and best practice in marketing a dime a dozen. Many of them sound perfectly logical and intuitive, but the results often don’t validate the hypothesis. The data often tells a different story. Today we will discuss one of…

Has Your CRM System Turned Into a Data Dumpster?

Find out if your CRM system has become a "Data Dumpster" and learn what to do about it.

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