Blog | Ep 4: Brian Kotlyar – Head of Demand Generation & Growth, Intercom

Could a chatbot become the most profitable member of your marketing and sales team? Most likely, according to Brian Kotlyar, Head of Demand Generation & Growth for Intercom, a customer messaging platform. Chatbots have a reputation of being somewhere between…

Blog | 3 The Data Driven Marketer EP 3: Adam Goyette – VP Marketing, G2 Crowd

 Marketing’s sole purpose is to help drive more sales. To do this, marketing and sales should always be in perfect alignment. Adam Goyette, Vice President of marketing at G2 Crowd, the largest marketplace for B2B software in the world,…

Our customers voted. The winner? Your data.

There are a number of ways that companies can measure success. But at Openprise, there’s one metric that matters more than others. We measure our success by the success of each of our customers. So we work hard to make…

The Data-Driven Marketer Ep.2: John Donlon – Senior Research Director of Sirius Decisions

As marketers, we’re drowning in data. Showing companies how to handle this data deluge is the job of John Donlon, Senior Research Director, Marketing Operations Strategies at SiriusDecisions. SiriusDecisions is a B2B research and advisory firm. They use data, research,…

The Data-Driven Marketer Ep.1: Jill Rowley – Former Chief Growth Officer, Marketo

If you want to up your data-driven marketing game, you talk to the best. Jill Rowley is a Partner at Stage 2 Capital and Former Chief Growth Officer for Marketo. Jill is one of the most influential names in the…

Stop Using Picklists on Forms If You Want Good Quality Data

Common wisdom and best practice in marketing a dime a dozen. Many of them sound perfectly logical and intuitive, but the results often don’t validate the hypothesis. The data often tells a different story. Today we will discuss one of…

Has Your CRM System Turned Into a Data Dumpster?

Find out if your CRM system has become a "Data Dumpster" and learn what to do about it.

Thinking about ABM? Start Here.

If ABM is the next thing on the agenda at your company, you’re either deeply involved in the selection of accounts for the initiative or you’re waiting to hear what those accounts will be. While many would expect the hard…

Marketing Operations Isn’t the Plumbing, It’s the Foundation

Too often Marketing Operations professionals are seen as the “plumbers” of the team. Their work is invisible until the shower backs up and then their colleagues only see them as fixers. When everything is running smoothly, their work goes unnoticed.…

GDPR — What We Chose to Do at Openprise

Before GDPR went into effect, Openprise took steps towards compliance. Emailed everyone in our database about our updated Privacy Policy: We sent this one out earlier than just about everybody, and positioned it as a model for GDPR compliance in…

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