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Article

Read on for topical articles on data orchestration.

Article, Best Practice, Data Cleansing, Data Hygiene

Has Your CRM System Turned Into a Data Dumpster?

Find out if your CRM system has become a “Data Dumpster” and learn what to do about it.

Posted on September 25, 2018
Article, Best Practice, GDPR

Marketing Op’s Guide to GDPR Compliance

Read the guide to GDPR compliance for marketing ops. We’ll focus on the needs of the marketing operations team within any enterprise that collects and holds EU citizen data.

Posted on November 15, 2017
Article, Best Practice

I Didn’t Go to College for This

Because we help marketers eliminate manual data manipulation tasks such as marketing data cleansing, we often encounter many real life stories from them.

Posted on August 17, 2017
Article, Best Practice, Data Cleansing

Can’t I Just Buy Some Data to Clean Up My Database?

Third-party data alone isn’t enough for data cleansing. In this blog post, we’ll discuss why, and the steps you should take to do it right.

Posted on August 7, 2017
Article, Best Practice

Marketing Open Data – Sharing the Love

Open Data is public information that can be freely used, shared, and built-on by anyone. See how you can leverage it to improve your sales & marketing data.

Posted on June 15, 2017
Article, Best Practice

3 Refreshing Ideas from the Marketing Nation Summit

We found these three refreshing ideas from the 2017 Marketing Nation Summit that will inspire and help you boost revenue.

Posted on May 4, 2017
Article, Best Practice

5 Key Considerations for Effective De-Duping

Five key considerations for effective data deduplication. Logic, process, people, priorities, and system selection criteria.

Posted on May 3, 2017
Article, Best Practice

The Fallacy of More Marketing Data

Data acquisition alone is just the firs step to your marketing success. In fact, too much data can be bad. In this article, we’ll explain why.

Posted on April 5, 2017
Article, Best Practice

Managing “Legitimate” Duplicate Records

Not all duplicate records should be removed. There are many business situations where duplicate records should be kept. Here are some popular examples.

Posted on March 27, 2017