Post by: Allen Pogorzelski in RevOps
2007. The year Apple introduced the iPhone to the world. (2007 seems like a million years ago, right?) InMobi recognized the writing on the screens, and the company's founders started that same year with the intent to grow alongside mobile…
Post by: Allen Pogorzelski in RevOps
Who’s visiting your website? And how can you categorize them into buying groups? You might think you’ve got a grasp on the prospects who are visiting. The ones showing interest in you. And the reason you think you might have…
Post by: Allen Pogorzelski in Data orchestration
Lead to account matching is an important, but often unappreciated, process. You need it for higher-level marketing and sales business processes like lead routing, lead and account scoring, and attribution. What is Lead to Account Matching? When a prospect fills…
Post by: Allen Pogorzelski in RevOps
We’re truly in the middle of a once-in-a-lifetime set of circumstances. With most of the world being forced to work from home, and with events canceled across the board, a lot of digital marketing and ABM professionals are asking one simple…
Post by: Allen Pogorzelski in RevOps
Anyone who's been in Silicon Valley long enough can tell you: Messaging around AI has taken over too many company’s value propositions. If you’re leading with AI, then you’re really missing the point. The real value is the value your…
Post by: Allen Pogorzelski in RevOps
This was a fantastic interview moment (I laughed out loud). So, I asked this question: What can companies do to get the account selection right? The answer was, “Cheat.” I had a chance to interview Latane Conant, CMO at 6sense,…
Post by: Allen Pogorzelski in RevOps
Today we're talking about sales engagement. But before we get to that, I'd like to share a thought on sales follow-up: We’ve all been there: You send a thousand or more emails out and wait for the responses to trickle…
Post by: Allen Pogorzelski in RevOps
Maybe you’re in the midst of creating your own category, or maybe you’re in a hotly contested market. Either way, you’ve probably figured out that today's buyers have changed. They’re smarter, more researched, and by the time they call a…
Post by: Allen Pogorzelski in RevOps
Thought leadership can drive incredible PR gains, increase website traffic, and put your company in the spotlight. Data can drive better decision-making and improved sales. So how can you combine those to provide outstanding thought leadership, powered by the engine…
Post by: Allen Pogorzelski in RevOps
After spending some time with Jake Sorofman, one thing becomes super obvious: He really believes in what he’s doing. And that’s why Pendo wanted him as their CMO, because they have a similar, simple philosophy, based on their passion: Build…