Based on responses collected from over 400 sales and marketing professionals in the U.S., the 2016 MarTech Data Report is the first annual report focused on sales/marketing ops and demand gen data management from Openprise.
This new 15-page report reveals:
- The biggest data issues sales and marketing professionals face
- The marketing automation market adoption rate and usage level
- Practices and sentiments on lead scoring
- Marketing Technology hiring forecast for the next twelve months
- 2016 MarTech priorities and challenges – and how to overcome them